I’m going to share with you the top five tips that will help you rank YouTube videos, improve your YouTube search rankings and get your videos on the first page of YouTube and Google. There are thousands of videos uploaded to YouTube every day, which means there is a lot of competition on the platform. Understanding how you can take advantage of YouTube’s algorithm can help more viewers see your videos and channel. Here are five tips to help you improve your search rankings on YouTube.
1 – Match Your Content with Viewer Searches And Queries
To outrank the competition, your video content needs to include the exact words and phrases that are being used in searches by people who are looking for content like yours. Many free and paid tools can provide you with insights into what people are searching for on the platform. After you’ve identified the best keywords to use, add them into your content.
2 – Content Consistency Is King
Like Google, YouTube likes authority, so if you regularly upload videos focused on the same topic for many years, then you will be much more likely to rank higher for related search terms. When it comes to choosing topics, it’s best to pick a narrow niche and stick with it. Don’t think that by posting few videos you will rank your videos higher on YouTube. YouTube is not an overnight success. Patience and dedication is a must if you want to build a successful brand on YouTube.
3 – Increase Your Video Watch Time
One of the most important ranking factors on YouTube is watch time. If you don’t have long watch times, your videos will fall in rank. The watch time isn’t just about the total minutes watched, but the percentage of the video viewed. The best way to help you increase watch time is to get rid of long intros and outros and keep your viewers engaged by asking them questions or providing them interesting content.
4 – Drive Audience Engagement
Switching up your call to action (CTA) to encourage engagement can give you a healthy boost in the search algorithm. In addition to that, comments, shares, and likes are great for providing social proof, and comments are a great way to gain feedback and insight from your audience,
5 – Increase Your Channel’s Session Watch Time
You have to get people to watch more than one of your videos. While all channels want this, not many of them are actively encouraging viewers to watch more videos. If your channel can consistently start people watching YouTube for extended periods, your channel will be rewarded by getting ranked higher on YouTube’s search. A good tactic for encouraging viewers to watch more videos is to use high clickable thumbnails and use video links in end screen and cards.
To be successful with any social media platform that you use for your business, you’ll only get out of YouTube what you put into it. If you want to improve your search ranking, then you should consider these five tips.
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