After working with hundreds of clients and reviewing their full channel audit, we noticed that there are a lot of common factors that can put your YouTube success on the line. We will share with you why your channel is not getting views or stopped growing.
1. The Rule of 30:
Many YouTube content creators think that they will just keep posting videos and one day they will succeed. They have put a lot of effort but unfortunately, they are doing things the wrong way. If you published about 30 videos in the period of 6-8 months and you didn’t cross the 500 subscriber milestone then you have to stop. You should seriously rethink your video content strategy. I see a lot of clients seek my help and they are having more than 70 videos and their channel is having few thousand views and less than 100 subscribers. Don’t wait that long. Remember it’s all about quality, not quantity. It’s much easier to renovate a new channel with few videos and help to get it back to life.
2. Your Content Sucks
If you like your own content, this doesn’t mean that all people will love it. A lot of channel owners just upload videos from their Facebook business pages or LinkedIn account or even a voice podcast and they think that viewers will be interested to watch their content. What happens is that they get zero engagements and few views.
3. Buried YouTube Channel
Some content creators build a channel, upload videos and leave the channel behind for years and they think that viewers will be waiting for them once they return back. There are more than 500 hours of fresh content is uploaded to YouTube per minute. You have to upload consistently to keep the momentum going and to grow your channel. Don’t expect to be successful on YouTube, and you are not prioritizing what is important to build a YouTube channel that people want to watch.
4. Bad Keyword Research
Most YouTube channel owners don’t select the right keywords for their channel tags or video tags. Never use single keywords like soccer, communications, funny, etc. They are very competitive. You have to use long tail keywords to be ranked on search results. Additionally a lot of them use bad video titles and thumbnails. Thumbnails and titles should be captivating to attract the attention of viewers. But don’t use clikbait titles or thumbnails. This will hurt your channel.
5. Not Using YouTube Analytics Tool
YouTube is providing creators with a powerful tool to analyze everything happening on your channel. It’s letting you track where you traffic are coming from, what are the demographics of your viewers and what videos are getting you more subscribers, etc. Also, there are other tools with a free or paid version like TubeBuddy and Vid IQ that will help you get more views and subscribers. You will find the links in the description. Use these tools to figure out how to get your content in front of your viewers, and to figure out how your audiences are actually engaging with your content.
Don’t do the same things and expect different results. You have to adapt and improve your video editing skills and presentation skills. Learn from your mistakes. Failure is not the opposite of success. It’s part of success.
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