Benefits of Video Marketing For Your Business
Video marketing is very powerful and more successful than a lot of other alternatives. There are a lot of benefits of video marketing for any type of business. More than 80% of businesses use video as a marketing tool according to HubSpot.
Video marketing’s most noticeable attribute is that it is so highly engaging. The human brain has developed to concentrate on moving images and sounds, and that’s why we are likely to stop and watch videos or TV when it is in the background. Have you ever spoken to someone when there’s a TV in the room only to find that they look right behind you and on the screen? The sound might be out and even adverts might be played, but some people would still barely be able to turn away. It’s nothing personal; it is a good example of how moving images are catching our focus. Video is practically hypnotic and is an excellent attribute of every internet marketer.
Why is video so important in marketing?
Video is passive, which is another advantage for video marketing. This ensures that your visitors don’t need to read something “actively” or even make any effort. As soon as someone on your page finds a video on YouTube, it plays automatically and the information is taken up. If you are having a high quality and engaging video, it is very difficult for audiences to click away, and chances are that they will watch the video to the end.
Consider that YouTube is the second largest search engine in the world. You have a big chance that potential customers would find your business online.
Since video is multi-sensory, your visitors do not need to look at the page to make it work. One minute of video, based on Forrester Research, is worth 1,8 million words. However: video is a fantastic chance to build authority and establish a long relationship. This is one of the main benefits of video marketing.
Videos are not used effectively in every company or business, which can be used to differentiate you from the crowd. The production of videos requires a much greater investment in resources, greater budget and more expertise in comparison with written material or banner publications. This doesn’t mean that getting simpler videos on YouTube would not greatly improve your business presence.
You can easily create good video content by using your mobile phone without spending a fortune or spending years to become a professional video editor. More than 90% of online shoppers say that video helped them with their buying decisions.
How effective are marketing videos?
Finally, video helps you to express your message in a highly compelling and engaging way. Once you have caught the attention of your audience and dazzled them with your extremely professionally crafted values, you will then be able to express your message even more persuasively than any other medium is possible.
This helps you to talk to your audience directly about your products or services. You can build a relationship of confidence and authority with the right video to give your business a well rounded online presence. Music will help you sell emotional points and adds even more energy to everything you say by talking about what you do. Now that you’ve got an idea about the benefits of video marketing so it’s time to start creating engaging videos.
Click the PLAY button below to watch a video version of the article: