The Ultimate Video Marketing Guide
If you are not using video marketing in your campaigns you will lose clients, customers and revenues.
Potential customers love videos. They enjoy watching videos. As long as the video is both entertaining and informative, they will be engaged and keep watching. In this video marketing guide, you will learn how you can use video marketing in your business and how to get your followers to take action with these videos as much as possible.
Here are some tips to get you on the right track:
1: Learn To Tell Stories In Your YouTube Videos, And Not About Sales
Anyone can upload YouTube sales video. “Here are my products, buy them!” Do you think this will bring in views and sales? Definitely not!
Instead, it’s better to deliver value and tell interesting stories. Let’s assume that you are offering a course in social media marketing. It is attractive to tell the audience why your course is booming, why they will need it and how it is available for a limited period of time. But what if you make a series of short videos and each video gives a single yet powerful social media marketing tip? A lot of interested people will watch and share such videos. You’re going to build huge credibility. And at the end of each video, you can refer them to visit your website. These videos are not going to sell your course. But it will make it easier to get the sale by turning your cold prospects into warm leads. Think of it as if you are dating someone. First you take them out on a date or two. The probability of success would be much higher than if you are trying to close the sales while you both don’t know each other and still strangers.
2: Make The First 15 Seconds Count And Hook Your Audiences
Within the first 10-15 seconds, more than 20 percent of viewers will click away from a video. You must ask yourself now – why are they going to do that? They came to watch your video, but almost instantly they left. People have short attention span nowadays. Think of the movies back in the sixties and seventies-they were all packed with many dull intros and little action. Check these reasons and try to make a change when approaching your audiences:
– You’ve got a long and boring introduction. You see a lot of YouTube videos having long intros of 30 seconds or more showing how great is the company, the video creator or whatever is. The issue is, the audiences don’t care about who made the video. Remove the long intro.
– Your video is not what they expected. That’s why we usually don’t recommend using clickbait titles or thumbnails. You’re going to lose your viewers and they will never come back.
Use this video marketing guide as a starting point to reach out your target clients.
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